Weekly goals
Habits
SMTWTFS
Notes
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Monthly goals
SunMonTueWedThurFriSat
Notes
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idea bank ?
every idea, hook, and half-thought in one place
Your content pillars
The 3–4 topics you could talk about all day. Pick a color for each; it shows on every card.
Saw a post you loved, or one you want to make your own version of? Save the link here, then do the work that makes it yours: which pillar it belongs to, what angle they took, and what your angle would be.
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Progress trackerbars fill as steps get checked · dots are due dates · dashed line is today
step donestep duebar = start → completed
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how to use it
content hq · the manual
Every page of the planner, what each part is for, what to do with it, and why it's there. Open a section, or tap the ? on any page to land on its section.
00start here+
five things, in order. then go make something.
- set your 3–4 pillars + pick their colors
- dump 10 ideas in the idea bank
- friday: three goals, drop ideas on days
- open a post, check the workflow as you go
- set a post time, turn on the alert
these tick off and stay ticked. once all five are done you know the planner.
01content dash · your week+
your week on one page. plan it on friday, live in it all week.
tap ‹ › to change weeksdrag a card to another dayWeekly goals
forthe three things that would make this week a win.dotype them on friday, specific enough to check off ("post 3x" beats "be consistent"). tap the box when one's done.helpsthree is a limit on purpose. a short list you finish beats a long one you carry over.
Habits
forthe small daily actions behind the goals.doname three, then tap a bubble for each day you did it.helpsthe goal is the outcome; the habits are the behavior. when a week flops, this row shows you why.
Day themes
forwhat each day is for.dotype a theme on each day (wellness, work on content, lifestyle). it stays until you change it.helpsyou stop deciding what to post from scratch. monday is already "productivity"; you only pick which productivity post.
The day boxes
forwhere posts live.dohover a day for "+ post", drag a card to move it, tap a card to open it. on a phone, use ⋯ on a card to move it.helpsthe week becomes a thing you can see at once, so a gap on thursday is obvious on friday, not on thursday.
Content: to do
forthe week's production list.doadd the things that have to happen so the posts exist: film this, pull b-roll, reply to comments.helpsit keeps the posts themselves clean. a post is what you're making; this is what you're doing.
New idea
fora catch-all for the idea that shows up mid-week.dotype it and tap add. it lands in the idea bank; you deal with it later.helpsyou don't lose the idea and you don't derail the week to chase it.
Editorial calendar
forthe month in pillar colors, one block per post.doglance at it. if one color is taking over, the note underneath says so. tap a day to jump to that week.helpsbalance across pillars is what keeps an account from feeling like one note. you see it before your audience feels it.
Brand engagement
forthis quarter's brands (brand tier).dotap + on a chip every time you engage with that brand.helpsfifteen real interactions before you pitch, logged where you already are every day.
friday = planning day. put it in your calendar as a non-cancellable appointment, and have the first four posts of next week made or roughed before monday.
02the post page+
tap any card. the top half is what the post is; the bottom half is how it gets made.
scroll the sheet for date, time, alert, rough ideas, script, caption and the workflow ↓
Hook type + hook
forthe first line, and the shape it takes.dopick a hook type first, then write the specific hook for this post.helpsconsistent hook shapes are what make a feed feel like one person. the first line belongs to the viewer, never "I".
Pillar · type · brand
forhow the post is filed.doone tap each. brand only shows if you're on the brand tier and have picked this quarter's brands.helpsthe pillar color follows the post everywhere, and a brand-tagged post counts toward that brand's profile.
Notes
forthe gist, before there's a script.dob-roll you already have, a line you don't want to forget, the reason this post exists.helpsideas die when they have to be fully formed to be saved. this is where they get to be half-formed.
Date · time · alert
forwhen it goes live.doset the date (or drag the card to a day), add a time, and turn on the alert.helpswhen the time comes, a banner appears at the top of the planner with "open" and "mark posted". you don't have to remember.
P.O.S.T. stage
forwhere the post is in the method.donothing. it reads "the first stage with something unchecked" in your workflow.helpsif you film before you write the caption, it still says outline, because that's what's left. the stage is honest even when the order isn't.
Rough ideas
fortwo to four quick notes.dob-roll ideas, hooks, angles, reminders. check them off as you use them.helpsnot a script. the planner page in the paper version has the same four lines for the same reason: enough to start, not enough to stall.
Script · caption
forwhat you'll say and what you'll write.dobeats, slide copy, what to say on camera. then caption notes and the keywords to work into full sentences.helpsthe caption does a different job than the video. writing them in separate boxes keeps you from repeating the reel in text.
Workflow
forthe eight steps, grouped under plan, outline, shoot, tweak, go live.dotap a row to check it, in any order. "write caption" lives under tweak by default; there's a one-line switch under the workflow to move it to outline.helpsthis is what moves the stage, fills the strip on the card, and moves the post across the pipeline. one checklist, three views.
03the month+
everything you've scheduled on weekly dashes, on its date.
three monthly goalsMonthly goals
forthe three things this month is for.doset them at the start of the month; tap the box when done.helpsweekly goals should ladder up to these. if a week's goals don't serve a monthly one, that's worth noticing.
The grid
forevery scheduled post, by date.dodrag between dates, or drag an idea in from the rail. tap a day number to open that week's dash.helpsthe week view is for doing; the month view is for seeing. gaps, clusters, and a pillar that disappeared for three weeks all show here.
Idea bank (by pillar)
foryour unscheduled ideas, grouped.dotap a pillar card to open it, then drag an idea onto a date.helpswhen a week looks thin on one pillar, the ideas for that pillar are right there.
Notes
forthe month's context.dolaunches, brand deadlines, trips, themes.helpsthe things that should shape the month but aren't posts.
04idea bank + inspo+
every idea, hook, and half-thought in one place. your pillars live here too.
Your pillars
forthe 3–4 topics you could talk about all day.dorename, recolor, remove, add. "mind map →" opens that pillar's breakdown. tap a card to see only that pillar's ideas.helpsevery post, idea, and brand wears its pillar color from here on. change a color once and it changes everywhere.
An idea
fora line, a pillar, a type. that's all it needs.doadd it, tap it to file it. when you're ready, "build it out" turns it into a full post page with your notes carried over.helpsthe bar to save an idea is low on purpose. most ideas aren't posts yet; they're raw material.
Search + scope
forfinding things.dosearch covers titles, notes, scripts and captions. the pills switch between unscheduled, scheduled, and all.helps"all" is your content library: everything you've ever planned, searchable.
Inspo
forposts you saved because you want to make your own version.dopaste the link, add a screenshot, then do the work: which pillar it fits, their angle, your angle, your thinking. "make it an idea" sends your angle to the list with everything attached.helpstheir angle vs. your angle is the difference between copying and being inspired. if you can't write your own angle, it isn't your post yet.
an inspo entry can carry a brand too, so an idea arrives already tagged.
05pillars · the mind map+
one pillar → six subtopics → two angles each → ten post ideas. that's the whole method.
1 pillar→6 subtopics→2 angles each→10 ideas→idea bank
The pillar cards
foryour pillars, with how built-out each one is.dotap a card to work on it. the meter shows subtopics filled and ideas written.helpsa pillar with six subtopics and ten ideas is one you can post about for months. a card at 1/6 is a pillar in name only.
Subtopics
forthe six things you'd talk about inside a pillar.dofill six. the test: can you list them in two minutes? if not, it may not be a pillar.helpsthis is what turns "skincare" into twelve weeks of posts instead of three.
Angles
forthe specific take a post could have on a subtopic.dotwo under each subtopic. "acne" becomes "how to treat breakouts" and "fading dark spots".helpsangles are where your point of view lives. two creators can share a subtopic; they can't share an angle.
Content ideas
forthe ten posts that fall out of the angles.dowrite them, then "→ idea bank" the good ones. they arrive already wearing the pillar's color.helpsyou never sit down to "think of a post." you sit down to pick one.
06pipeline · how a post travels+
every post is in exactly one column, worked out from its workflow. check a step, it moves.
idea→plan→outline→shoot→tweak→scheduled→posted
The columns
forthe P.O.S.T. stages, plus idea bank on the left and scheduled / posted on the right.doread it left to right. a card's column is where it is right now.helps"what's stuck?" is answered by looking at which column is crowded.
Dragging
formoving a post by hand.dodrag a card right and the stages behind it get checked. drag it left and they get unchecked. drag to "idea bank" to make it a light idea again.helpssame as checking the workflow inside the post, just faster when you're moving several at once.
Scheduled · posted
forthe two columns past tweak.do"scheduled" means the schedule step is checked; "posted" means the post step is. dropping into scheduled with no date opens the post so you can pick one.helpsposted is the only column that's permanent. everything else can move back.
07goals · plan of action+
three goals per quarter, 12 weeks each. get clear on your priorities before you touch the calendar.
← todayThe quarter
fora 12-week block.doit defaults to the calendar quarter; change the start date if you run your own. ‹ › looks back at past quarters.helpstwelve weeks is long enough to finish something and short enough to feel it. a year is where goals go to be forgotten.
Progress tracker
forall three goals against time.doone bar per goal, start → completed. it fills as steps get checked; dots are due dates; the dashed line is today. tap a bar to open that goal.helpsyou see which goal has gone quiet without opening anything.
The goal cards
forone clear, focused goal each.dotype it on the card. pick a color. the meter shows steps done.helps"stick to a simple posting routine" is a goal. "grow" isn't.
Why · success
foryour motivation, and what done looks like.dowrite both before the steps. the why is what you read on the week you want to quit.helpsa goal with no why gets dropped the first time it's inconvenient.
Midway check-in
forweek 6.dothe box highlights when it's due. be honest: what's working, what needs to change.helpssix weeks in is when you still have time to adjust. twelve weeks in you only have time to regret.
Action steps + due
forthe small, doable things that get you there.doadd steps with due dates. check them off. overdue turns red.helpssteps are what the tracker measures. a goal with no steps has no bar.
Right now on the dash
forthis week's and this month's goals, as chips.dojust look. if none of them serve a quarter goal, the week is busy, not useful.helpsit connects the small goals to the big ones without you filing anything.
08the small stuff+
things people ask about.
Alerts
forgo-live and follow-up nudges.doallow notifications when asked. otherwise watch for the banner at the top.helpsright now they fire while the planner is open. you don't have to remember times.
Saving
foreverything, as you type.donothing. there's no save button.helpsthere's also no "unsaved changes" moment.
On a phone
forthe same planner, narrower.dodrag becomes the ⋯ menu on cards. add the planner to your home screen and it opens like an app.helpsplan on the laptop friday, check off on the phone all week.
Example content
forposts, brands and goals you didn't write.doedit them or delete them. they're placeholders so the pages aren't empty on day one.helpsit's easier to replace an example than to face a blank calendar.
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how to use it
brand hq · the manual
Brand HQ is the P.I.T.C.H. journal, digital. It works alongside the content planner because your pitch starts in your content. Open a section, or tap the ? on any page.
00start here+
five things, in order.
- brainstorm brands under each pillar
- star up to 10 for this quarter
- open each profile · add the handle + a screenshot
- engage: 15 real interactions per brand
- think like the brand, outline the pitch, hit send
tag a brand on the posts you make with it in mind. brands notice creators who already create for them.
01P.I.T.C.H. in one minute+
five steps. the app is built in that order.
P · position→I · identify→T · track→C · craft→H · hit send
Position
forshowing up as a fit before you ask.dotag a brand on posts made with it in mind; make the content you'd make if you already worked together.helpsa brand that recognizes you from its comments and sees you already creating for it is halfway to yes.
Identify
forchoosing who to go after.dobrainstorm brands under each pillar, then star up to ten for the quarter.helpsten brands you work on beat fifty you pitch cold.
Track
forbuilding the relationship on purpose.dofifteen real interactions per brand: story replies, thoughtful comments, shares, DMs. log each one.helpsthe tracker makes "engage with brands" a number instead of a feeling.
Craft
forwriting a pitch that sounds like you did your homework.doanswer the five "think like the brand" prompts, then outline the pitch on the profile.helpsmost pitches are about the creator. yours is about the brand, with you as the answer.
Hit send
forsending, then following up without nagging.domark it pitched. the tracker sets the follow-ups.helpsit usually takes a few tries. the chain means you follow up on a schedule, not on anxiety.
02brand list+
identify. the brainstorm lives under each pillar; the quarter's ten live at the top.
this quarter's ten · tap a card → its profileBrand brainstorm
forevery brand you might work with, by pillar.doadd brands you use and love, brands your audience engages with, dream brands. keep each under the pillar whose content would earn it.helpsa brand filed under a pillar tells you what to post to get its attention.
Star ☆
forpicking this quarter's focus.dostar a brand to move it into this quarter's list. ten is the limit.helpsdepth beats breadth. fifteen interactions each with ten brands is a quarter's work; with fifty it's a fantasy.
The cards
forthis quarter's brands at a glance.doeach shows its pillar color, interactions out of 15, "+1 today", and "ready to pitch" at 15. tap a card to open the profile.helpsyou can see which brand is ready and which you've been avoiding.
03brand profile+
track and craft. one page per brand, like a page in the journal.
scroll the sheet for content ideas, think like the brand, strategy notes and the pitch outline ↓
The basics
forwho they are and how to reach them.doname, pillar, handle, contact name and info, a link to their profile.helpsit's the top of the pitch tracker row, filled in once.
The phone
fora screenshot of their instagram.dotap the frame, upload a screenshot. replace it when their feed changes.helpstheir feed is right there while you plan, so "think like the brand" is looking at the brand, not remembering it.
Engagement tracker
forfifteen boxes.dolog each interaction by type (comment, story reply, DM, share, like). posting a brand-tagged post logs one on its own. undo if you tap twice.helpsfifteen is the point where a brand has seen your name enough times for a pitch to land warm.
Brand content ideas
forposts that would get this brand's attention.dowrite them here; "→ idea bank" creates the idea already tagged with the brand and its pillar.helpsthe content you make for a brand before you pitch is the pitch.
Think like the brand
forfive prompts.dowhy this brand, how your audience aligns, their voice and vibe, what to reference, your personal connection. answer in your own words.helpsbrands aren't looking for a polished feed. they're looking for partners who fit their mission, tone and audience. this is where you prove you know what that is.
Pitch outline
forthe high-level shape of the email.dosubject line, intro, key interactions, value, audience insight, call to action.helpsthe templates page has scripts; this is where your version lives.
04pitch tracker+
hit send. every quarter brand in one place, with the follow-ups handled.
"ready" ones sort to the topThe row
forone brand, one line.docontact name and info sync with the profile. "ready" or "9/15" next to the name tells you whether to pitch yet.helpsyou pitch the warmed-up ones first.
Pitched
forthe day you send.dotap "pitched". it stamps the date and sets follow-up #1 a week out with the alert on.helpsyou never have to decide when to follow up; it's decided.
Follow-ups
for#1, #2, #3.docheck #1 off when you've sent it and #2 appears a week later, then #3. it stops at three. mark replied, booked or passed and the chain stops.helpsbrands often need a few tries. three is persistent without being a pest.
Archive
fordone with a brand for now.dotap archive. it goes back to the brand list with a reminder to circle back in 90 days; the profile keeps a record of what happened.helpsa "no" this quarter is often a "not yet". the reminder makes sure you actually come back.
before you say yes: usage rights, exclusivity, approval rounds, payment terms. and always ask "what's the budget for this?" first.
05what shows up in content hq+
the brand side leaks into the planner on purpose.
Brand engagement chips
foron the content dash, under habits.dotap + on a chip to log an interaction without opening anything.helpsengagement happens while you're scrolling, not while you're in brand hq. the log is where you already are.
Brand on a post
forthe brand row on the post page.dotag a post and it shows "@ brand" on its card, counts on the brand's profile, and logs an interaction when posted.helpsthis is "position". the post is the pitch before the pitch.
Brand on inspo
foran inspo entry can carry a brand.dotag it; "make it an idea" carries the brand through.helpsan idea arrives already pointed at the brand it's for.
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brand partnerships ?
p.i.t.c.h. · position · identify · track · craft · hit send
P · positionYour pitch starts in your content. Tag a brand on the posts made with it in mind.
I · identifyBrainstorm brands under each pillar, then pick up to 10 for this quarter.
T · trackAim for 15 real interactions per brand before you pitch. Log them from the content dash.
C + H · craft, hit sendOutline the pitch on the brand's profile, then send it and track the follow-up.
This quarter's brands
Brand brainstorm
Brands you already use and love, brands your audience engages with, or dream brands. One list per pillar. Star the ones you're focusing on this quarter.
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pitch tracker ?
brand outreach
Every brand you're focused on this quarter, in one place. Mark a pitch sent and the follow-up date sets itself for a week later; you'll get the same alert as a post going live. Archive a brand to send it back to the brand list with a reminder to circle back in 90 days.
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p.o.s.t. pipeline ?
plan · outline · shoot · tweak
Every post, from idea to live. Drag a card to the right as you finish each stage, or just check off the workflow inside a post and it moves on its own. Drag one back if it needs another pass.
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content pillars ?
subject breakdown
1 · start with a pillarThe 3–4 topics you could talk about all day. Pick one below.
2 · break it downAdd 6 subtopics, the things you'd talk about inside that pillar.
3 · go deeperGive each subtopic two angles, the specific takes a post could have.
4 · log your ideasTurn the angles into 10 post ideas, then send them to the idea bank.
Your content pillars
Subtopics
Six things you'd talk about inside this pillar, each with the angles a post could take.
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